Freelance Marketing Specialist
Marketing Plan and Strategy
Whether you need help creating a full marketing plan, a few tweaks or the formation of a key part. I can support you in creating a scalable results driven marketing strategy to get you ahead of the competition.
When your marketing strategy is right, you will start to see results.
I will analyse your current position and propositions, your industry and competitors alongside your goals to create a strategy that is right for you and your audience that delivers maximum ROI.
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Lead Generation
For most small businesses, lead generation is incredibly important. The reassurance of a full pipeline is invaluable, and with my help, we'll work together to keep that pipeline topped up!
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Utilizing multiple channels, such as social, paid media, direct mail email, and telemarketing, I'll create and manage the campaigns, and work with you and your team to manage the leads that are generated, and put strategies in place to help convert.
Converstion Rate Optimisation
I hate the saying 'If you throw enough sh*t at the wall, eventually some of it will stick'. Because it doesn't need to be all about numbers. Yes, you need a healthy pipeline of leads, but if you can optimise your call to actions and customer touch points, and ensure that all your comms are fully focussing on converting, you'll see a huge increase sales.
By using various techniques, I will gain a deeper insight into your audiences onsite habits and refine the user experience and interface to make them more likely to convert.
Email marketing might seem old hat nowadays. But its still a critical channel. Its allows you to cost effectively communicate with your audience on mass. Email marketing is still ranked as the most effective marketing channel due to the volume of people that use email.
But, its not just a case of pressing send and hoping for the best. There are proven strategies to ensure that your audience not only open your emails, but then engage with them too.
I'll work with you to help manage your data, create, deploy and report on the success of your emails.
Paid Media
Paid media such as PPC​ and display ads can be one of the most cost effective methods to drive customers to your website.
I will work with you to fully optimise your campaigns to increase their visibility, helping to achieve maximum click through rates and maximum ROI.
I will initially conduct an analysis of your products/service and audience to create a series of ads across the media that I believe will achieve the best results. Continually analysing the success, making any necessary tweaks.
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Marketing Project Management
Are you planning an event, or launching a product? Do you need someone to help you create an all singing, all dancing website, or maybe a brochure or catalogue?
If you need help in managing one off projects, I'd love to hear from you. We'll cover the brief off together, then I'll create and manage a project plan to ensure that we're on track! ​
Content Marketing
Creating high-quality, informative content is crucial. Its should be the core of every businesses marketing activity.
Delivering valuable and relevant information to your audience can hugely influence your customers. It helps build your reputation as an expert in your field, and constantly keeps you front of mind over your competitors.
I will help you to create content through articles, newsletters, videos and webinars that answer your customers questions.
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Marketing Review/Audit
Are you committing loads of time to marketing and not getting the results that you want? Before you start to drastically change your strategy, its well worth having all of your marketing material audited. You may have nailed 99% of your marketing but are missing a key call to action on your website that drastically impacts your conversion rates.
I will conduct a full review of your marketing strategy and all elements such as your website, social and paid marketing and present back my findings and recommendations.
